With Mother’s Day around the corner, the brand is giving some extra love and attention to all the moms out there. Moms mess up. Moms are human. And yes, Moms have potty mouths. So it shouldn’t be that surprising that 74% of moms admit to swearing in front of their kids.
Kraft celebrates these moms and perfectly imperfect parenting, so for Mother’s Day they are introducing a set of tools to help mom out.
The brand has created a film with Melissa Mohr, author of Holy Sh*T: A Brief History of Swearing, on alternative swear words moms can use around the little ones to prevent parenting fails. Kraft is also launching Mother’s Day cards with Fail-Cancelling Earplugs to help shield your kids’ ears in those not-so-motherly moments. And for whatever the earplugs and substitute swears can’t block, there’s always Kraft Mac & Cheese.
Film advertisement created by CP+B, United States for Kraft, within the category: Food.
VP / Chief Creative Officer: Ralph Watson
VP / Executive Creative Director: Adam Chasnow
VP / Creative Director, Art Director: Dave Steinke
VP / Creative Director, Copywriter: Peter Knierim
Senior Integrated Producer: Annie Turlay
Production Company: Hungry Man / NYC
Director: Hank Perlman
DOP: Mott Hupfel
EP / Maanging Partner: Kevin Byrne
EP / Director of Sales: Dan Duffy
Line Producer / Head of Production: Julie Kopitsky
Editorial Company: 11 Dollar Bill / Boulder
Editor: Jess Weber
Colorist: Clark Jackson
Graphics / Compositor: Christian Robins
Producer: Lisa Effress
Mix / Sound Design: Clark Jackson
Sound Design / Audio Engineer: Soundspace / Boulder
VP / Managing Director: Devin Reiter
Group Account Director: Rob Hofferman
Content Supervisor: Anne Crosby
Content Manager: Ashley Huehnerfuss
VP / Group Strategy Director: Kaylin Goldstein
Associate Planning Director: Dominic Hanley
Senior Business Affairs Manager: Joanna Lee
Project Manager: Laura Crow