Creative agency Humanaut is launching “The Truth Stinks,” an irreverent new campaign for Kopari, a coconut-based deodorant that takes on traditional products containing aluminum. Humanaut created two 30-second cuts of the ad along with a minute-long version that airs online and on TV channels including: Bravo, E!, Heartland, IFC, Ion Life, OWN, Oxygen, We TV.
The 60-second hero ad opens on a vintage TV set showing a deodorant ad in which an attractive woman appears to be pitching a prestige product. “Nothing says confidence like an armpit packed full of chemicals and aluminum,” she says.
Film advertisement created by Humanaut, United States for Kopari, within the category: Health.
Chief Creative Director: David Littlejohn
Chief Strategist: Andrew Clark
Director of Production: Tommy Wilson
Director of Content: Dan Jacobs
Creative Producer: Fritsl Butler
Account Director: Elizabeth Cates
Copywriters: Andy Pearson, Jedd Levine
Senior Art Directors: Carrie Warren, Albert Breitwieser
Senior Designer: Jen Rezac
Social Producer: Sam Taylor
Content Creator: Jeri Eduave
Production Company: Bindery
Executive Producer: Greg Beauchamp
Producer: Drew Toresco
Director: Alison Roberto
DoP: Welles Hackett
Production Design: Nicholas Faiella
Post-Production: Humanaut Productions
Editor: Steven Wilson
Post-Producer: Dan Jacobs
Color: Outpost Pictures