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Gay? There's nothing queer about it.

Agency Network: 
Published/Aired: 
October 2012

Description

In the soccer world, homosexuality still is a taboo. Dutch broadcasting station BNN decided to put an end to this and dedicated an evening filling programme about the subject, called FC Gay. Delight Agency produced a commercial for this occasion to break the taboo and empower gay people to be as they are. The commercial was offered to the KNVB (the Royal Dutch Football Association) and is now implemented in their campaign to raise awareness of the problem.

Film advertisement created by Delight, Netherlands for KNVB, within the category: Media.

Advertising Agency: Delight Agency, Netherlands
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Highest Rated

andylefty's picture

Funny.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Daland's picture

I like the way how they tackle the problem with humor.
The different elements support one and other. I think the copy at the end is very good.
Personally I think that they're also hinting that staying in the closet is more queer than coming out.

I hope this will help so everybody can feel accepted but only time will tell.

Daland
Activity Score 140
Reclame, Marketing & Communicatie at Hogeschool van Amsterdam
andylefty's picture

Funny.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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