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Salty Mask

Agency Network: 
Published/Aired: 
February 2010

Description

To generate interest in the Salty character we created a series of web videos. The videos were to be used as content to support a social media campaign that shared with consumers what Salty was doing now that he is no longer needed as much at Sidekicks. At the end of the web videos, consumers were directed to the Sidekicks website to learn more about the product offering and to participate in a promotion to “Buy 3 packs of Sidekicks and get a free Salty & Pep Shaker” offer.

Director - David Hicks 


Film advertisement created by DDB, Canada for Knorr, within the category: Food.

Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon 

Associate Creative Directors: Paul Wallace
Art Directors: Paul Wallace, Jorgen Stovne 

Copywriters: David Ross, Ryan Hamacher 

Agency Producers: Andrew Schulze, Marie-Pierre Toure 

Account Services: Wendy Caricari, Jaqui Faclier, Rachel Selwood, Tamara Gervais, Emily Ward 

Manager Community Engagement: Dana Rudelier
Supervisor Community Cultivation: Matthew Nelson
Manager Community Cultivation: Cameron Reed
Production Company: Sons and Daughters 

Executive Producer: Dan Ford 

Line Producer: Rob Allan
Director of Photography: Adam Marsden 

Character Design: Bigshot Toyworks 

Editorial: Pete McAuley, AXYZ, Toronto 

Visual Effects: AXYZ, Toronto 

VXF Producer: Irene Payne 

Compositor: James Andrews 

Animators: Dennis Turner, Mario Marengo 

Colourist: Bill Ferwerda, Notch, Toronto 

Music & Sound Design: Paul Seeley
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alexander_bickov's picture

Funny campaign. Love it

alexander_bickov
Activity Score 3281
thedesignaddict's picture

The first spot was great. The follow-up campaign is just OK.

thedesignaddict
Activity Score 5403
Art Director at Freelance
CrackerJackFlash's picture

still great stuff

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

Jay121's picture

he returns :)

Jay121
Activity Score 58
Germany
xcreativity's picture

ahahah, a lot of imagination going around here. I do like it!

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Marlus Lau's picture

Yeah, great imagination!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
CopyRight's picture

I love it

CopyRight
Activity Score 713
kagzmainah's picture

good stuff!

kagzmainah
Activity Score 631
Graphic Designer
V's picture

thumps up

V
Activity Score 76
Marketing Manager
brandingworthspreading's picture

Lovely. You created an amazing character.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

cef's picture

very nice campaign. well done.

cef
Activity Score 547
Copywriter
NiceGal's picture

I`m in love with this campaign.

NiceGal
Activity Score 13
hermotsura's picture

respect!

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

kwan hee Cho's picture

great imagination!

kwan hee Cho
Activity Score 15
Art Director at Central Saint Martins
Figo's picture

love it

Figo
Activity Score 26
Art Director
Viranica's picture

hahahaha entertaining!

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
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