Salty Mask

Agency Network: 
February 2010


To generate interest in the Salty character we created a series of web videos. The videos were to be used as content to support a social media campaign that shared with consumers what Salty was doing now that he is no longer needed as much at Sidekicks. At the end of the web videos, consumers were directed to the Sidekicks website to learn more about the product offering and to participate in a promotion to “Buy 3 packs of Sidekicks and get a free Salty & Pep Shaker” offer.

Director - David Hicks 

Film advertisement created by DDB, Canada for Knorr, within the category: Food.

Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon 

Associate Creative Directors: Paul Wallace
Art Directors: Paul Wallace, Jorgen Stovne 

Copywriters: David Ross, Ryan Hamacher 

Agency Producers: Andrew Schulze, Marie-Pierre Toure 

Account Services: Wendy Caricari, Jaqui Faclier, Rachel Selwood, Tamara Gervais, Emily Ward 

Manager Community Engagement: Dana Rudelier
Supervisor Community Cultivation: Matthew Nelson
Manager Community Cultivation: Cameron Reed
Production Company: Sons and Daughters 

Executive Producer: Dan Ford 

Line Producer: Rob Allan
Director of Photography: Adam Marsden 

Character Design: Bigshot Toyworks 

Editorial: Pete McAuley, AXYZ, Toronto 

Visual Effects: AXYZ, Toronto 

VXF Producer: Irene Payne 

Compositor: James Andrews 

Animators: Dennis Turner, Mario Marengo 

Colourist: Bill Ferwerda, Notch, Toronto 

Music & Sound Design: Paul Seeley
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alexander_bickov's picture

Funny campaign. Love it

Activity Score 3281
CrackerJackFlash's picture

still great stuff

Activity Score 19604
Creative Director at CrackerJackFlash |

Jay121's picture

he returns :)

Activity Score 58
xcreativity's picture

ahahah, a lot of imagination going around here. I do like it!

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Marlus Lau's picture

Yeah, great imagination!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
CopyRight's picture

I love it

Activity Score 713
kagzmainah's picture

good stuff!

Activity Score 629
Graphic Designer
V's picture

thumps up

Activity Score 76
Marketing Manager
brandingworthspreading's picture

Lovely. You created an amazing character.

Activity Score 646
Copywriter at |

Blog | Twitter

cef's picture

very nice campaign. well done.

Activity Score 547
NiceGal's picture

I`m in love with this campaign.

Activity Score 13
hermotsura's picture


Activity Score 252
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

kwan hee Cho's picture

great imagination!

kwan hee Cho
Activity Score 15
Art Director at Central Saint Martins
Figo's picture

love it

Activity Score 26
Art Director
Viranica's picture

hahahaha entertaining!

Activity Score 230
Copywriter at Y&R, Jakarta
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