Agency Network: 
September 2009


Agency Producer:Andrew Schulze

Film advertisement created by DDB, Canada for Knorr, within the category: Food.

Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Wallace, Shelley Lewis
Copywriter: David Ross
Director: David Hicks
Production Company: Sons and Daughters, Toronto
Executive Producer: Dan Ford
Line Producer: Rob Allan
Director of Photography: Adam Marsden
Editor: Brian Williams, Panic and Bob, Toronto
Visual Effects: AXYZ, Toronto
Producer: Irene Payne
On Set SFX supervisor: Dave Giles
Lead Animator / Shading / Lighting: Dennis Turner
Shading / Lighting: Mario Marengo
Tracking / Shading / Lighting: Jerry Corda-Stanley
Inferno Artists: Andres Kirejew, Terry Power
Colourist: Bill Ferwerda, Notch, Toronto
Music: "How am I Supposed to Live Without You", Michael Bolton
Music House: RMW, Toronto
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Highest Rated

kurtberengeiger's picture

When it rains, it pours. Cute ending.

Activity Score 7307
Guest's picture

can't see the whole tvc.. some problem

ivan's picture

Works fine for me. Try watching here perhaps:

Creative Director at Ads of the World
D_arko's picture

Very cute..I have the same feeiling on the end like when watching IKEA lamp ;-)

Activity Score 392
Creative Director at _ |

Innovation & Art Director

Temple's picture

Ok, now a philosophical question: If the product had (hypothetically) 25% more sodium, then the salt shaker would be unnecessary. Now, that the product has 25% less sodium, the shaker is again unnecessary? Aristotle would roll in his grave. Apart from that, IKEA deja vu all over. Brilliant crying scene tho.

Activity Score 10883
Creative Director
Misstree's picture

Ditto Temple. I was thinking the same thing!! It just doesn't fit. Other than that, I like the "awwww" feeling it evokes...damn cute salt shaker. i would adopt him any day, sodium or not :)

Activity Score 423
Copywriter |


Not all who wander are lost.

jamesrothenburg's picture

This makes me smile every time I see it on TV :)

Activity Score 552
Art Director
Guest's picture

Ikea Lamp.

lucdesaulniers's picture

This one gets royally on my nerve. I am so sick of these types of approach. Pillsbury got me fed up on them.

Activity Score 1125
everartz's picture

i hate the song (O.o)!!

Activity Score 7571
Art Director |

| everartz |

sirvan's picture

Very "ikea lamp", for sure.

Activity Score 29754


"I love some things, and don't love some other things."

Grace's picture

OMG. I would never treat MY salt shaker that way. He is the love of my life.
So cute.

Hey Ivan, how about throwing in one of those facebook attachy thingies... lol

designada grafica's picture

Me encanta¡¡¡ muy tierno... ajajjaja

designada grafica
Activity Score 96
Graphic Designer at oaxaca
Guest's picture

How do I buy Salty? He's so cute!

Guest's picture

Yeah I want Salty!!!

kurtberengeiger's picture

When it rains, it pours. Cute ending.

Activity Score 7307
adgoddess's picture

IKEA lamp - right, but so what? It's a truly brave commercial for such a terrible and narrow minded client.

Activity Score 363
Guest's picture

Very cute! I have never thought that I would have been emotionally attached to a saltshaker before like this!


Guest's picture

anon 2:35, the family in general is cutting down on their salt therefore the shaker is not needed - see your point though

NomadDCLXVI's picture

so nice. beautiful video. touching.
and makes me wanna use saltshaker instead of Knor.

Activity Score 437
Creative Director |


velle's picture

i love being manipulated! manipulate me some more! :D
seriously, love those salty tears at the end!
ps: i dont care if it followed after ikea lamp - it works, in the sense it bring the brand closer to me.

Activity Score 1526
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