Valentine's Day dinner

Agency Network: 
February 2015

Part of Collection


Film advertisement created by FCB, United States for Kmart, within the category: Retail Services.

Advertising Agency: FCB, Chicago, USA
Chief Creative Officer: Todd Tilford
Executive Creative Director: Dan Fietsam
Creative Director: Myra Mazzei
Associate Creative Director / Copywriter: Tom Flanigan
Group Executive Producer: Chris Bing
Producer: Cassie Abraham
Production Company: Community Films
Director: Matt Smukler
Executive Producer: Carl Swan
Producer: Carr Donald
Director of Photography: Jim Frohna
Editor: David Cea / Whitehouse Chicago
Music composed by: Sonixphere’s Gary Guzman
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Highest Rated

elmarianchi's picture


Activity Score 1253
Copywriter |

it's OK to have an opinion

kleenex's picture


Activity Score 58777
Web Designer/Developer
damnson's picture

Brace yourself, valentine day is here.

Activity Score 11517
Copywriter |

An axe murderer of ads.

bobafett's picture

didn't nail it

Activity Score 2322
Chief Creative Officer
Ashcer's picture

The K-mart commercial was entertaining to watch because it started with the young teenager getting ready for a special occasion. I believe K-mart did a good job in making an ad that was about Valentines day because as an audience we could have automatically paused the commercial, yet we wanted to see how the special day turned out and the reactions at the end. What I was a bit confused about was in the scene where the boy was looking in the mirror and if the photograph he had was of his grandmother or his girlfriend. What I feel could have been different was the type of products that K-mart was advertising. The bear and necklace was a good example however there should have been more to the story to expose more merchandise. Perhaps going to the store and deciding what gift to get his grandmother would have been nice too see too. Overall it was a good commercial and was enjoyable to watch.

elmarianchi's picture


Activity Score 1253
Copywriter |

it's OK to have an opinion

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