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Klarna: Swedish for Smooother Shopping

Agency Network: 
Published/Aired: 
June 2020

Description

Global fintech pioneer Klarna is launching its biggest brand campaign in the U.S. to date, in partnership with creative agency Mirimar. The “Klarna: Swedish for smooother shopping” launch will lean into the company’s Swedish origins to introduce American consumers to the revolutionary online shopping service.

Founded in 2005, Klarna offers products and services to consumers and retailers within payments, social shopping and personal finance. The campaign is part of its evolution from payments to delivering an end-to-end shopping service and app, which will introduce Americans to a smooother way of shopping online.

Film advertisement created by Mirimar, United States for Klarna, within the category: Retail Services.

Advertising Agency: Mirimar, Los Angeles, USA
Founder & Chief Creative Officer: John McKelvey
Co-founder & Managing Director: Luke McKelvey
Creative Director: Jon Marshall
Creative Director: Croix Gagnon
Design Director: Mariola Bruszewska
Head of Production: Kristine Ling
Digital Producer and Creative Technologist: Natalie Sun
Group Account Director: Julia Jahn
Group Account Director: Lily Waters
Account Director: Amy Farias
Head of Strategy: Alexa Calabro
Business Affairs: Nancy Espinal
Production: Biscuit Filmworks
Director: Andreas Nilsson
Partner / Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub / Sean Moody
Producer: Jay Veal
Producer, Sweden: Kalle Wettre
DP: Lasse Frank
Production Designer: Koja
Editorial: Arcade Edit
Editor: Geoff Hounsell
Assistant Editors: Fernando Raigoza, Harrison Draper
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Senior Producer: Alexa Atkin
Audio Finishing: Barking Owl
Mixer: Mike Franklin
Creative Director: Kelly Bayett
Producer: Ashley Benton
Music: DeadMono
Composers: Fredrik Rinman, Malcolm Pardon
Visual Effects: Kevin
Lead Artist / Executive Creative Director: Tim Davies
VFX Producer: Andrew Cowderoy
Senior Executive Producer / Partner: Sue Troyan
2D Team: Steve Gibbons, Robert Murdock
Digital Production: Wildlife
Creative Director / Co-Founder: Jake Friedman
Creative Director / Co-Founder: Scott Friedman
Executive Producer: Brandon Del Nero
Technical Director: Pavel Zagoskin
Front End Engineer: Josh Stearns
Senior Designer: Andrew Zaozirny
Senior Producer: Janell Faraj
Media Agency: Noble People
Social Media and Influencer Agency: Movement Strategy
CMO: David Sandstrom / Klarna
VP of Marketing: Daniel Jontén
Head of Marketing, U.S: Megan Gokey
Brand Lead: Joel Sussman
Supporting Brand Lead: Julia Grönstedt
Strategy Lead: Olivia Butter
Marketing Manager.: Elle Shaps
Social Lead: Mary Manzo
PR Lead: Sarah Ponthieu
Design Leads: Camilla Birkström, Matt Wenger, Pontus Gustavsson
Production Lead: Leo Holte
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