"Kitekat" by Mars is the well-known food for cats in Russia. But its communication was mostly in the offline media that caused the situation that youngsters didn't know the main hero Boris quite well. Still on air on TV, now brand provides digital videos. Many people requested a 10-hour version of the commercial.
Film advertisement created by DDB, Russia for Kitekat, within the category: House, Garden.
Creative Director: Zaur Fardzinov
Head of Strategy: Anastasia Kim
Senior Art Director: Polina Krasnova
Junior Art Director: Inna Nikolaeva
Senior Copywriter: Tatiana Moseeva
Junior Copywriter: Polina Pukhlikova
Client Service: Nadia Daksheva, Anna Gribova, Julia Yem
Producer: Olga Pugina
Head of production: Alya Lugovaya
Executive Producer: Sonya Katulska
Musician: Vova Sudakov
Art Director: Dima Maseykin
Motion Designer: Sergey Krivoruchko