May 2007
Production Company: Tool of North America, Santa Monica
Director: Geordie Stephens
DP: Rhet Baer
Producer: Jeff Tanner
Executive Producers: Brian Latt, Jennifer Siegel
Advertising Agency: Cutwater
Creative Directors: Chuck McBride, Travis Britton
Copywriter: Jaime Robinson
Art Director: Lauren Harwell
Agency Producers: Jennifer Golub
Editorial and VFX Company: Cosmo Street
Editor: Steve Prestemon
VFX Producer: Andrea Bustabade
Music and Sound Design Company: Beacon Street Studios
Composer: Andrew Feltenstein
Sound Designer: Brian Chapman
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Highest Rated

postman's picture

Is that "Ok, I got it now"-feeling after watching half of it part of the ad?

Activity Score 951
esotericusername's picture

So stupid! Ranks with the worst on aotw! With that many names on the credits there's a lot of embarrassment to go around.

Activity Score 313
Art Director
Slashh's picture

Your comments made me laugh out loud. That's because even though I didn't view this spot, I'm sure your words are dead-on. I got duped into watching the last Rayban spot posted here. Does this one suck as much as the last, or does it suck more?

Fool me once shame on you. Fool me twice....

Activity Score 294
Guest commenter's picture

They should really just re-air the old Vampire ad.

Guest commenter
miko1aj's picture


Activity Score 3082
Bai-ee's picture

TOOL of North America is right.


Activity Score 8
Marketing Manager |

Jack' Attack

postman's picture

Is that "Ok, I got it now"-feeling after watching half of it part of the ad?

Activity Score 951
thredd's picture

I don't get it.

Activity Score 2
Mr Hughes's picture

I don't like this whole Never Hide rayban thing. I saw this catching-shades-on-the-face film a few days ago and I thought it was quite funny, but as an ad... like this one it says nowt - but at least it doesn't make me feel sick.

Mr Hughes
Activity Score 386
Jarne von Wolfsburg's picture

your link is also an ad – the viral of the campaign. the only one thing, that made me smile (the guys are that spacko)

Jarne von Wolfsburg
Activity Score 264
Copywriter |

* * * * *

fersvax's picture

Excuse me, everyone, but... WHERE'S THE BRAND NAME OR PRODUCT SHOT?????

Activity Score 1239
Creative Director |


ylonmca's picture

there was no need
that's the good think of having a great brand to work for.

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