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Slo Mo Long

Agency Network: 
Published/Aired: 
March 2010

Description

DDB and Kingsford want to remind you that when you slow down and savor life’s moments, you notice the real beauty in them. To add a conceptual audio element, Rob Crow of Pinback slows down and re-interprets the Human League song “(Keep feeling) Fascination” to create an ethereal accompaniment to the slow-motion action.

Film advertisement created by DDB, United States for Kingsford, within the category: House, Garden.

Advertising Agency: DDB, San Francisco, USA

Chief Creative Officer: Lisa Bennett

Director of Production: Frank Books

Group Creative Director: Mike Andrews

Art Director: Mike Andrews

Copywriter: Daniel Mabe

Agency Producer: Rob Lee

Production Company: Furlined

Director: Douglas Avery

Producer: Matt Caltabiano

Editorial: Union Editorial

Editor: Nicholas Wayman-Harris

VFX / Online: Union Editorial

VFX Artists:

Sound Design and Audio Mixing: Union Editorial

Sound Designer: Josh Eichenbaum

Music House: Singing Serpent

Singer: Rob Crow
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Highest Rated

angieraj's picture

Reminds me a little of the Cadbury's Schwepps "burst" commercial. The idea is pretty much the same. About slowing down, about movement, enjoying the little moments etc.

So on originality is does not resonate but its sweet and nice, very summery, very BBQ culture. Little more innovation would have been nice.

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

gmint7's picture

an execution is not an idea

slow down and grill???

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

ivan's picture

Sorry, I edited out your swearing. It's not allowed, because it's disrespectful towards our colleagues. Sorry again.

ivan
Activity Score 12
Creative Director at Ads of the World
gmint7's picture

oh
no that's my apology.

won't do that again.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Adaddicted's picture

Why the harsh words?
Lovely song, captured some moments from life.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

MJStinson77's picture

I like it. I like the nostalgia. I like the smiles and fun and the food. No, it's not a revolutionary commercial, but it speaks to a benefit of the product. I'm not crazy about the tag line "slow down and grill" but odds are consumers will consider a BBQ with friends and family while watching. Which, crazy as it sounds, may lead to the actual sale of the actual product being advertised. WHOA.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

R U serious's picture

Yep. It's cool... but at this speed people would starve and get pissed off.

McD's would be the solution.

R U serious
Activity Score 418

Say my name, say my name...

JacelynAngel's picture

LOLOL~~nice comment~~~ha~~

JacelynAngel
Activity Score 59
UTAR
xcreativity's picture

simple, like it!

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Inesita's picture

I liked the ad until it said "Slow down and grill". Is that really the best way to express it?

Inesita
Activity Score 65
Marketing Manager
Tommy G.'s picture

Very nice, I wish life were like that, taking more time to see details, motion...*sighs* things go so fast

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
angieraj's picture

Reminds me a little of the Cadbury's Schwepps "burst" commercial. The idea is pretty much the same. About slowing down, about movement, enjoying the little moments etc.

So on originality is does not resonate but its sweet and nice, very summery, very BBQ culture. Little more innovation would have been nice.

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

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