Agency Network: 
October 2020


“The Power of Baking”, spotlights real-life bakers making personal recipes alongside their families and loved ones from the comforts of their own kitchens. The narrative and visuals are elevated by the soulful “Rise Again”, an original song about finding perseverance during these uncertain times.

Film advertisement created by DCX Growth Accelerator, United States for King Arthur Baking Company, within the category: Food.

Advertising Agency: DCX Growth Accelerator, USA
Chief Creative Officer: Doug Cameron
Executive Creative Director: Tommy Noonan
Art Director / Designer: Alistair Chew
Copywriter: Chas Bayfield
VP Strategy: Laurent Bouaziz
Executive Producer: Aymi Beltramo
Account Director: Ashley Bouldin
Account Executive: Krysten Krulik
Production Company: 1stAveMachine
Director: Thomas Dieguez
Executive Producer: Peter Repplier
Editorial: Cabin Edit
Editors: Randy Baublis
Assistant Editor: Nick Deliberto
Offline Producer: Katy Lester
Offline Executive Producer: Adam Becht
Offline Partner/ Executive Producer: Carr Schilling
Visual Effects Company: Shape + Light
VFX Executive Producer: Cara Lehr
VFX Senior Producer: Arielle Weir
Creative Director/Senior Flame Artist: Rob Trent
Flame Assistant: Austin Lewis
Color: CO3 LA
Colorist: Stefan Sonnenfeld
Color Producer: Matt Moran
Color Executive Producer: Ashley McKim
Mix Company: Lime Studios
Re-recording Mixer: Matt Miller
Assistant Mixer: Ian Connie
Mix Executive Producer: Susie Boyajan
Music Producer: Patrick Oliver / Pretty Good Songs
Song Written and Produced by: Alana Da Fonseca, Bobby Studley
Song Performed by: Ashley Nguyen DeWitt
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