Kid

Agency Network: 
Published/Aired: 
November 2008
Advertising Agency: TBWA\MAP, Paris, France
Executive Creative Directors: Sébastien Vacherot, Manoelle Van der Vaeren
Art Director: Stéphane Lecoq
Copywriter: Alban Pénicaut
Art Buyer: Vanessa Barbel
Advertiser's Supervisor: Alain Serrie
Account Supervisors: Jocelyn Jarnier, Christelle Delarue
Director: Philippe Gamer / Fred Remuzat
Producer: Alexandre Calogeropoulos
Post-production image: Space Patrol / TBWA ELSE Christian Delhaye
TV Post-production: TBWA ELSE / Severine Damolini
Sound: TBWA ELSE/ Alexandre Fay-Keller – Fabrice Pouvreau, Valery Pellegrini
Music: M83 / EMI France
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Highest Rated

Six Gun Saga's picture

Perfect.Cannes Winner for sure.

Six Gun Saga
sumsum's picture

great

sumsum
Activity Score 607
copywriter
john doe's picture

so perfectly done. 10/10!
And a sure winner at Cannes.

john doe
Activity Score 1569
Art Director
Guest commenter's picture

fantastic

Guest commenter
bvital's picture

awsome, thumbs up guys

bvital
Activity Score 194
Art Director at employed |

bvital
http://be.net/javednz

stitchy's picture

on of the best animations i ve ever seen...

BRILLIANT

stitchy
Activity Score 769
creative design
SeanMartin's picture

A somewhat shaky start, but it certainly gets at you by the end. Lovely.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
ermete's picture

goosebumbs! love it great work

ermete
dshott's picture

The shot at the end makes it, the shot and the shot I mean. Do you know what I mean? They both make it. The shots.

dshott
Activity Score 469
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Lip's picture
Lip
Activity Score 232
snolet's picture

Wow. A very very nice movie version of the print campain they made earlier ( http://adsoftheworld.com/media/print/pain_without_borders_africa )

I don't know if Snickers will also make their own movie version? ( http://adsoftheworld.com/media/print/snickers_treadmill )

Awsome, magnifique, très très beau, brillant. J'adore.

snolet
Activity Score 100
Art Director at Propage
kurtberengeiger's picture

Has it ever been clarified who was first with this idea? TBWA or BBDO?

kurtberengeiger
Activity Score 7307
Copywriter
corre!'s picture

wonderful ending

corre!
Boccioni's picture

GREAT!

As long as your having fun at the end of a beating.

Boccioni
Activity Score 149
Other at Art Director
shrek12's picture

F'n amazing in everyway. The bar has now been raised much higher.

shrek12
Activity Score 206
Student
Guest commenter's picture

just LOVED IT!! sicerlyy damn perfect, idea and execution wize, APPLAUSE!

Guest commenter
Barbara M.'s picture

Génial! C'est super bien fait, un grand BRAVO!

Barbara M.
AEQR's picture

This is the kind of work that inspires. Bravo!

AEQR
Activity Score 36
Copywriter at Arnold Worldwide, DC
everartz's picture

for some of us pain never stops... you can stop it, its the time to help the Palestinians against the raging jews...

wonderful work...
--
Everartz

everartz
Activity Score 7571
Art Director |

| everartz |

Adada's picture

Just can't help watching again and again...

Adada
Marcus Fenix's picture

At 0:40 he presses the A button and takes cover. Stop-and-pop kid, stop-and-pop.

Marcus Fenix
Guest commenter's picture

very good concept,and amazing ending
that's one of the best ad.

Guest commenter
Blueprint's picture

Excellent!

Blueprint
Activity Score 94
COPY CHILE's picture

AWESOME. RUDE. KNOCK OUT FOR THE
BLINDNESS.

COPY CHILE
Six Gun Saga's picture

Perfect.Cannes Winner for sure.

Six Gun Saga
Hind Nawar's picture

Once again TBWA put tears in my eyes... and whenever i think that this is their best work ever they exceed my expectation by far... Thank for making this business an honorable and respected one.

Hind Nawar
Activity Score 6
Graphic Designer
Guest commenter's picture

The conveyor belt is totally done before.

Guest commenter
manu adithya's picture

excellent! great...

manu adithya
Activity Score 82
r.'s picture

Amazing!

As long as we keep great work for great causes!

Cheers!

r.

r.
kiottogs's picture

realy amazing!!!!

kiottogs
Activity Score 8
Televen Brocasting TV |

kiotto

Guest commenter's picture

AMAZINGLY well DONE. Clear message & touching.

Guest commenter
Guest commenter's picture

Lovely stuff.

Guest commenter
Guest's picture

great~~~~~

Guest
Philip Bulley's picture

@Guest commenter (not verified) on Sat, 2008-12-06 05:38.

Stop whining.

So what if the conveyor belt has been used before?!! The colour red has been used before, animated characters have been used before. It's what you do with it that counts. And if you ask me, they have done something special with it. Lion worthy for sure.

Philip Bulley
Activity Score 3
Proximity Duabi
Guest's picture

excellent. but the miracleous ad like this never repeat.

Guest
Guest's picture

excellent message!

Guest
Guest's picture

P E R F E C T / THE BEST AD OF ADSOFTHEWORLD

Guest
Guest's picture

AGREED!!!

Guest
Guest's picture

very moving, great work

Guest
derya's picture

ıt has powerfull effect

derya
Activity Score 300
Copywriter
Emre's picture

perfect

Emre
Activity Score 27
Web Designer/Developer
AkiraS's picture

Came back to watch this ad a few times now. Beautifully done with real impact. Best ad I've seen.

AkiraS
Activity Score 3
ralphstieber's picture

Brilliant. perfect. best.

ralphstieber
Activity Score 132
Copywriter at Miami Ad School Berlin
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