World's Shortest Test Drive

Agency Network: 
October 2019


How many features of the 2019 Sorento can you showcase in just over 300 feet? The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives. The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features. Created by David&Goliath, the spot shows the impressive range of features available in the 2019 Sorento, in a highly-choreographed film, shot all in-camera on an airstrip just outside of Los Angeles. Working with a team of stunt drivers and product experts, all of the features were carefully plotted so that they could be seamlessly demonstrated in what is a glorious (and very time-efficient) celebration of modern technology.

Film advertisement created by David & Goliath, United States for KIA, within the category: Automotive.

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