Share Some Soul

Agency Network: 
Published/Aired: 
August 2011

Description

Film advertisement created by David&Goliath, United States for KIA, within the category: Automotive.

Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Steve Yee
Senior Copywriters: Greg Buri, JC Abbruzzi
Senior Art Directors: Basil Cowieson, Tim Delger
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Producer: Jennifer Mersis
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Management Supervisor: Jill Jagger
Director of Strategic Planning: David Measer
Strategic Planner: Armando Potter
Production Company: Anonymous Content
Director: Mark Romanek
Director of Photography: Jeff Cutter
Executive Producer: Dave Morrison
Line Producer: Suzie Greene Tedesco
Choreographers: Rich+Tone
Editing House: Union Editorial
Editor: Jim Haygood
Executive Producers: Michael Raimondi, Megan Dahlman
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Visual Effects: Method, Los Angeles
Executive Producer: Gabby Gourrier
Head of Production: Stephanie Gilgar
VFX Producer: Mike Wigart
VFX Supervisor: Nordin Rahhalie
Sound Design: Brian Emrich
Audio Mix: Eleven
Mixer: Jeff Payne
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Highest Rated

miko1aj's picture

I'm literally and totally shocked that someone can like this crappy, naive, not-funny-at-all-in-no-dimension, boring ad. It's a piece of art to turn action movie with special effects into boreeeeeeeeeedom. And this terrible music killed it. I am aware that it looks like "hating", but that's my honest point of view. Really – this is terrible.

miko1aj
Activity Score 3086
morse's picture

That's a lot of fun!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Nude Copy's picture

really...It made me smile which means I m gonna remember it

Nude Copy
Activity Score 1054
Copywriter at India
Temple's picture

Adweek is bashing this hamsters installment, but I have to disagree. It's the best KIA commercial I 've seen so far (not being however a particular fan of the hamsters campaign).

Temple
Activity Score 11341
Creative Director
nepotiums's picture

I go for viral.

nepotiums
Activity Score 251
Copywriter
Troll's picture

This is awesome. It's funny and memorable. Hard to make that car look cool, but this does a pretty good job.

Troll
Activity Score 677
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

italocr88's picture

it doesn't make anything for the brand or the product, but at least its funny.

italocr88
Activity Score 260
Copywriter at Ogilvy & Mather Argentina
kleenex's picture

I agree with you that it doesn't make anything for the brand or the product, but I did not find it that funny at all.

kleenex
Activity Score 57895
Web Designer/Developer
Tio Patinhas's picture

I have to disagree.

- in the middle of the tech war.

- the music says: "It's about, everybody having good time"

I guess it says a lot about the product.

Tio Patinhas
Activity Score 98
Art Director at Imaginarium |

Ad or die.

bgajus08's picture

Car sucks. Ad is awesome. Too bad they both aren't.

bgajus08
Activity Score 136
Copywriter
Tio Patinhas's picture

really like it!

Tio Patinhas
Activity Score 98
Art Director at Imaginarium |

Ad or die.

YJ's picture

Not bad, but nowhere near as good as the original commercial with the Black Sheep song.

YJ
Activity Score 376
Art Director
allison Cadogan's picture

I quite agree. It's very entertaining but not as inspired as the first.

allison Cadogan
Activity Score 12
Creative Director at G&A Communications Inc.
purshotham's picture

Funny...

purshotham
Activity Score 457
Roger Keynes's picture

... and oh so subtly targeted ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

miko1aj's picture

I'm literally and totally shocked that someone can like this crappy, naive, not-funny-at-all-in-no-dimension, boring ad. It's a piece of art to turn action movie with special effects into boreeeeeeeeeedom. And this terrible music killed it. I am aware that it looks like "hating", but that's my honest point of view. Really – this is terrible.

miko1aj
Activity Score 3086
allison Cadogan's picture

Though I love this ad, I'm not certain if the intended target audience can be swayed to buy a car that looks like that.

allison Cadogan
Activity Score 12
Creative Director at G&A Communications Inc.
dbor's picture

Stupid.

dbor
Activity Score 1455
markitomesquita's picture

i love it...
its pure entertainment. And a great continuation of the campaign "a new way to roll".

keep rolling ;)

markitomesquita
Activity Score 31
Art Director
markitomesquita's picture

i love it...
its pure entertainment. And a great continuation of the campaign "a new way to roll".

keep rolling ;)

markitomesquita
Activity Score 31
Art Director
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