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Hamsters

Agency Network: 
Published/Aired: 
June 2009

Description

Executive Producers: Frank Scherma, Tommy Turtle           
                                                                                                               
Editing House: The Whitehouse                                      

Audio Mix: Wave, U.K. 

Mixer: Tony Rapaccioli

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NastyJester's picture

I think I've made my opinions quite clear on the press side to this campaign, and my thoughts on the TV spot are pretty much the same. The sad thing is, while there has to be a better thing to say about the car than "you won't be like everyone else when you're driving it", people will probably love the cute dancing hamsters and remember this ad.

NastyJester
Activity Score 740
Copywriter
Guest's picture

Compared to that butt ugly car, the hamster wheels looks stylish. I'd rather drive on than the KIA. Good attempt to make the most of a hideous product though.

Guest
Guest's picture

A new way to roll, r u serious??? I guess 3 copywriters weren't enough to come up with a better tagline, or at least something less literal. The spot is well shot, started very nice, but I think it could have a better line.

Guest
Temple's picture

Not bad. I mean, try walking in the agency's shoes, stuck with an ugly car with a pompuous name.

Temple
Activity Score 11341
Creative Director
kibongo's picture

Stewart Little is back (Is this weird car for real?)

kibongo
Activity Score 116
Art Director
just write's picture

i dint like it, it doesnt work for me.. this idea doesnt sale at all...

just write
Activity Score 651
Copywriter at Banyantree communications
just write's picture

every new car is new to ride... but you should display the unique quality of it.. not just say "new way to roll". it seems this car doesn't have anything good and unique in it, to talk about.

just write
Activity Score 651
Copywriter at Banyantree communications
Emran Hayat's picture

just write: duh! u seemz jealous of nice work dude... its always easy to criticise... try appreciating :) or comeup wth somethign better thn tht... tht am sure u cant

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

Predictable and the mouse's car doesn't is a good idea.

Guest
Guest's picture

really like the song used for the commercial,who,s the artist and what,s the title of the song ,that the hamstersare listening to in the car on the i pod,just a d.j who likes the song.

Guest
Guest's picture

Cute advertisement!

Guest
Juan3D's picture

anyone knows the name of the music?

Juan3D
Activity Score 3
Guest's picture

Get real all you losers above, this is a really well executed fresh idea, nice one

Guest
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