Grand Master Melle Mel

Agency Network: 
August 2010


Ad Agency INNOCEAN in conjunction with PRODIGY director Tim Bullock, brings to life the fantasy of any driver who has ever lost themselves to the music in their car in a new spot to launch the KIA Sportage. Hip hop royalty Grandmaster Melle Mel and Furious Five member Scorpio star in the spot, which also features their iconic 80s rap anthem ‘The Message’. The ad will be

Film advertisement created by Innocean, Australia for KIA, within the category: Automotive.

Advertising Agency: Innocean, Australia
General Manager: Amanda Wheeler
Senior Copywriter: Robin Feiner
Senior Art Director: Guy Collins
Agency Producer: John Lamble
Group Account Director: Simon Hornery
Account Director: Janine Allan
Production Company: Prodigy
Director: Tim Bullock
Executive Producer: Jonathan Samway
Producer: Julianne Shelton
D.O.P: Keith Wagstaff
Art Director: Aaron Crothers
Post Production: Frame, Set and Match
Editor: Adam Wills
Music: Nylon
Log in to post comments
TommyO's picture

I thought it was kinda boring. Could have been a little shorter ad.

Activity Score 1860
Copywriter |

That's me!

Guest's picture

But shorter is not always better. Take myself for example.

Corbeen's picture

cooooool! Nice , reminds me on Droga old stuff when he was creative

Activity Score 1089
Guest's picture

terribly uninteresting. that song changed hip hop music -- the song means nothing in this advert. they are just trying to match the energy of the kia us spots and are failing measurably here.

Guest's picture

Weally? they try to match energy as everyone in advertising, shut up and learn.

Guest's picture

one star too many

Guest's picture

Nappies as in nappy-headed black people in the car instead of diapers?

Guest's picture

Thought the same thing! They could have had the wife character say anything! Anything! And some white guy came up with "nappies". It really helps to have a multicultural POV on things... No black creative would have NOT noticed that.

krautland's picture

meh. the description below the ad is a barffest. account people should never be allowed to write anything for public consumption.

Activity Score 3212
Art Director at erm... no calls please.
Guest's picture

It has nothing to do with race it means what they say. In Australia they don't use the word diapers they use the word nappies different places have different languages and slang you cultural insensitive people. You may even be surprised to know they spell color differently also. THE HORROR. lol @ you two guilty pasty white people.

Featured Content

Latest Collections