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Agency Network: 
Published/Aired: 
July 2010

Description

Online: CRUSH Inc.

Film advertisement created by David&Goliath, Canada for KIA, within the category: Automotive.

Advertising Agency: David & Goliath, Canada
Executive Creative Director: Israel Diaz
Sr. Writer: Greg Buri
Sr. Art Director: Basil Cowieson
Account Director: Geoff Taylor (Innocean Canada)
Account Executive: Jeremiah Murlless
Producer: Melanie Lambertsen
Assistant Producer: Tara Hall
Production Company: Soft Citizen
Director: Drew Lightfoot
Executive Producers: Eva Preger and Link York
Producer: Merrie Wasson
Executive Producer: Christopher Coleman
Editing House: PosterBoy Edit
Executive Producer: Michelle Lee
Flame Artist: David Whiteson
Editor: Mark Paiva
Music: TA2
Director / Chief Musicologist: Tommy Zee
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Highest Rated

jackmancer2017's picture

I liked it, but felt the cars where a bit left out. Stick to the product.

jackmancer2017
Reality Check's picture

A well-meaning, earnest commercial. Which is not to say that it is a very good one.

Reality Check
Activity Score 2549
AssassinX's picture

Wow I like it.
Very nice story although somebody may say there is a forced idea in it.

AssassinX
Activity Score 1329
jackmancer2017's picture

I liked it, but felt the cars where a bit left out. Stick to the product.

jackmancer2017
matks's picture

BTW, drive the change is the Renault claim

matks
Activity Score 482
Advertising
Mju_'s picture

hey it's nice, but like it's been already said: it should focus more on the product

Mju_
Activity Score 174
hero china's picture

good!!!!

hero china
Activity Score 99
Art Director at beijing lintas
ichan's picture

impressive.

ichan
Activity Score 80
Guest's picture

Saturn did this spot a while ago with a kids playground.

Guest
Guest's picture

Like the music a lot

Guest
Guest's picture

The art direction looks bra!

Guest
Guest's picture

the art direction looks bra!

Guest
Guest's picture

The music was composed by Rolla Olak. Kia has added a video of Rolla on their youtube channel, playing this song.

Guest
Guest's picture

Nice to see an ad do some good with its products instead of talking about how good is products are.

Guest
Guest's picture

Seems there's more to this drive change. a lot more. www.youtube.com/kiacanada

Guest
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