Description
Online: CRUSH Inc.
Film advertisement created by David&Goliath, Canada for KIA, within the category: Automotive.
Executive Creative Director: Israel Diaz
Sr. Writer: Greg Buri
Sr. Art Director: Basil Cowieson
Account Director: Geoff Taylor (Innocean Canada)
Account Executive: Jeremiah Murlless
Producer: Melanie Lambertsen
Assistant Producer: Tara Hall
Production Company: Soft Citizen
Director: Drew Lightfoot
Executive Producers: Eva Preger and Link York
Producer: Merrie Wasson
Executive Producer: Christopher Coleman
Editing House: PosterBoy Edit
Executive Producer: Michelle Lee
Flame Artist: David Whiteson
Editor: Mark Paiva
Music: TA2
Director / Chief Musicologist: Tommy Zee
A well-meaning, earnest commercial. Which is not to say that it is a very good one.
Wow I like it.
Very nice story although somebody may say there is a forced idea in it.

I liked it, but felt the cars where a bit left out. Stick to the product.
hey it's nice, but like it's been already said: it should focus more on the product

Saturn did this spot a while ago with a kids playground.

Like the music a lot

The art direction looks bra!

the art direction looks bra!

The music was composed by Rolla Olak. Kia has added a video of Rolla on their youtube channel, playing this song.

Nice to see an ad do some good with its products instead of talking about how good is products are.

Seems there's more to this drive change. a lot more. www.youtube.com/kiacanada