Description
Film advertisement created by FCB, United States for KFC, within the category: Food.
Chief Creative Officer: Todd Tilford
Group Creative Officer: Doug Behm
Art Director: Mike Lyons
Copywriter: Tyler Hattery
Executive Producer: Ivo Knezevic
Editorial: Union Editorial
Editor: Alex Hagan
Editorial Executive Producer: Michael Raimondi
Producer: Lynne Mannino
Finish: Company 3
Production Company: Wondros
Director: David O. Russell
Executive Producer: Gina Zapata
DP: Mauro Fiore
Producer: Helga Gruber
Not funny enough.
I don't get why FCB's work is so bad. They have good enough clients. And Chicago is a decent enough place to live. Can they really not hire any halfway decent creatives?
I don't like this approach.
White is the new Black, Little is the new Big, Nerd is the new Cool.
With this approach the new Smart is stupid...
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
All 3 commercials are mediocre. I like the food shots though. Here is a proposal to KFC: since you are never going to break creative ground, why don't you just fill it with food shots for 30 seconds.
David O. Russell doesn't have much to work with in these. What a waste of talent.