The New Big

Campaign
Agency Network: 
Published/Aired: 
March 2012

Also From This Campaign 3

Description

Film advertisement created by FCB, United States for KFC, within the category: Food.

Advertising Agency: Draft FCB, Chicago, USA
Chief Creative Officer: Todd Tilford
Group Creative Officer: Doug Behm
Art Director: Mike Lyons
Copywriter: Tyler Hattery
Executive Producer: Ivo Knezevic
Editorial: Union Editorial
Editor: Alex Hagan
Editorial Executive Producer: Michael Raimondi
Producer: Lynne Mannino
Finish: Company 3
Production Company: Wondros
Director: David O. Russell
Executive Producer: Gina Zapata
DP: Mauro Fiore
Producer: Helga Gruber
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andylefty's picture

Not funny enough.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
vote4pedro's picture

I don't get why FCB's work is so bad. They have good enough clients. And Chicago is a decent enough place to live. Can they really not hire any halfway decent creatives?

vote4pedro
Activity Score 4601
Copywriter
Hadrons's picture

I don't like this approach.
White is the new Black, Little is the new Big, Nerd is the new Cool.

With this approach the new Smart is stupid...

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Andrej's picture

"With this approach the new Smart is stupid..."

*ahem* Diesel.

Andrej
Activity Score 656
Copywriter
Temple's picture

All 3 commercials are mediocre. I like the food shots though. Here is a proposal to KFC: since you are never going to break creative ground, why don't you just fill it with food shots for 30 seconds.

Temple
Activity Score 11341
Creative Director
CommandZ's picture

David O. Russell doesn't have much to work with in these. What a waste of talent.

CommandZ
Activity Score 2515
Creative Director
kleenex's picture

The best ad of the three was the 70's ad.

kleenex
Activity Score 58791
Web Designer/Developer
Meredith Singh's picture

David O Russell directed this?!?!?!?! What??!?!?!?!?

Meredith Singh
Activity Score 407
Art Director
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