The HCG Buckethead Army

Agency Network: 
November 2017


KFC Australia kicks off the cricket season with its brand-new campaign, asking Australians nationwide to join The HCG Buckethead Army New TVC looks to bring together Australians everywhere to support the Australian cricket team this Magellan Ashes series.

The campaign comprises of TV and online content, PR and social activities, creative outdoor projections and murals and a digital microsite for Australians to join The HCG Buckethead Army and support both Magellan Ashes and later in the cricket season, the KFC Big Bash league.

Film advertisement created by Ogilvy, Australia for KFC, within the category: Food.

Advertising Agency: Ogilvy, Sydney, Australia
Group Creative Director: Shaun Branagan
Copywriter: Lewis Aramayo
Art Director: Simon Dalla Pozza
Senior Agency Producer: Alison Chambers
Head of Strategy: Ryan O'Connell
Group Account Director: Cassie Poiner
Account Director: Kate Smith
Account Manager: Ellen Corr
Social Strategist: Jennifer Ngai
Production: Ogilvy X
Director: Rey Carlson
Executive Producer: Rob Spencer
Producer: Nat McNamara
DOP: Geoffrey Hall
Art Director: Tom Churchill-Brown
Editor: Michael Houlahan
Grader: Andrew Clarkson
Online: Hugh Seville
Digital: Ogilvy Sydney
Managing Partner: Michelle Holland
Creative Technology Lead: Jason Smith
Senior Digital Designer: Sonny Nguyen
CX Lead: Gina Hughes
Digital Designer: Paola Pellagra
Digital Producer: Oriane Veron
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Highest Rated

kleenex's picture

I want a bucket.

Activity Score 58777
Web Designer/Developer
kleenex's picture

I want a bucket.

Activity Score 58777
Web Designer/Developer
halaby87's picture

looks stupid

Activity Score 10512
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