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So good

Agency Network: 
Published/Aired: 
July 2011

Description

Film advertisement created by Ogilvy, South Africa for KFC, within the category: Food.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Art Director: Alexa Craner
Copywriter: Irene Styger
Agency Producer: Liske Van Tubbergh
Production Company: Bouffant
Director: Erik Van Wyk
Producers: Shannon Gloyne, Melina McDonald
Executive Producer: Melina McDonald
DOP: Tim Pike
Sound: Universal/”Your Song” original by Ellie Goulding/Louis @ Produce Sound
Post Online: Sinister Post/Pudding/Blade
Post Offline: Upstairs Post
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talkingisfree's picture

Love this as a piece of film. It's a big pity it ends with KFC. There's no link, there's nothing...

talkingisfree
Activity Score 2712
Art Director
atb2005's picture

I find it funny when brands like KFC, McDonald's, etc start making schmaltzy spots like this one. Let's all celebrate obesity. It's interesting that the people in this spot don't look like they regularly eat at KFC.

atb2005
Activity Score 13557
ivan's picture

I eat junk food regularly and I'm still slim. It's not the junk food that makes people fat. It's too much food. You can get fat from eating healthy food too. :)

ivan
Activity Score 12
Creative Director at Ads of the World
Nike Diesel's picture

Spot on!

Nike Diesel
Activity Score 13718
Art Director
Temple's picture

Very poignant with excellent song selection.

Temple
Activity Score 11341
Creative Director
Mantufayo's picture
Mantufayo
Activity Score 580
Creative Director
kleenex's picture

I say that ad is better than this one.

I still like the KFC ad though.

kleenex
Activity Score 58793
Web Designer/Developer
Boxey's picture

The Viagra ad makes sense for the product. This one doesn't. "I'm hungry," slapped on at the end has nothing to do with anything.

Boxey
Activity Score 8879
Melaleuca In-House
madalinr's picture

It's not slapped. The whole dance is playing. They get tired. Haven't you heard any child coming tired from playing outside, begging for food? For me, it's the best emotional ad this year.

madalinr
Activity Score 4
Marketing Manager
donau's picture

Horrible!!!!

donau
Activity Score 104
Copywriter |

donau

historica's picture

it's awesome...

historica
Activity Score 110
university of dhaka
madalinr's picture

It doesn't matter if the idea was done for other products, as long they are addressing different needs. If it works here as well, why not? The purpose is to sell, not to make something nice to look at and original.

madalinr
Activity Score 4
Marketing Manager
abake's picture

I agree with talkingisfree, the link is tenuous at best.

abake
Activity Score 1262
RMG Connect Colombia
Geimima's picture

love the song.. but it's bit scary when you find two kids on the bed..

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Troll's picture

Great ad. Lovely song. Reminds me of the Levi's campaign.
Pity it's for a bucket of greasy, fried chicken bits.

I have some questions.
Are they brother and sister? Were they agoraphobic?

All that said, I enjoy watching this ad.

Troll
Activity Score 678
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

Nike Diesel's picture

*I changed my vote

Nike Diesel
Activity Score 13718
Art Director
jenni84's picture

Why does everyone think this is really good?!?!? It's terrible! We've been debating whether it's a joke for about half an hour and now realised it's not. It's like a big mishmash of previous John Lewis ads - this overrules anything nice about the execution. And the insight is rubbish - KFC is with you through life? I don't think so.

jenni84
Activity Score 5
Leo Burnett London
jenni84's picture
jenni84
Activity Score 5
Leo Burnett London
mujerendiagonal's picture

I really like the film but KFC? Has nothing to do at all with anything!

mujerendiagonal
Activity Score 84
Art Director
silvertongue's picture

Rip-off of Levi's Dangerous Liaison (amongst others) and a very tenuous link to the product. It's still shot nicely but ultimately this ad fails.

silvertongue
Activity Score 555
Copywriter
ClickAndRun's picture

Wtf with KFC?

ClickAndRun
Activity Score 48
Montreal
Kiroux's picture

I love this advert, very moving. BUT I have to agree with everyone else ... what does KFC have to do with it?

Kiroux
Activity Score 35
UNISA
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