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Agency Network: 
Published/Aired: 
January 2009

Description

Film advertisement created by Ogilvy, South Africa for KFC, within the category: Food.

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Directors: Fran Luckin, Graham Lamont
Art Director: Peter Little
Copywriter: Sanele Ngubane
Other additional credits: Tsakane Mhangwani, Sithabile Maphumulo, Thabang Butelezi
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Highest Rated

Guest's picture

good idea but i guess to long for the though...

Guest
Guest's picture

AWESOMEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE

Guest
Guest's picture

eeeeeeeeeewwwwwwwwwwwww!!!!!!!!!!!

Guest
crisis's picture

Could have cut that down a bit, no?

crisis
Activity Score 187
Writer
Guest's picture

I agree with you...can be cut. TV ads in Africa are usually longer, maybe because TV media are cheaper compared to USA, Europe or Asia. Good work from Africa i think Africa will do well at Cannes this year i have seen good work from South Africa, Mozambique, Kenya, Reunion, Uganda, Mauritius, Angola....and this is good news for the continent!!!!!

Guest
Guest's picture

is this a joke? well, it might be funny, CAUSE THAT KID'S STARVING TO DEATH!!!!! no so cool...

Guest
Ag's picture

I love the idea... But not the direction... The story could have been told better .

Ag
Activity Score 305
Copywriter
adsrule's picture

nice one.

adsrule
Activity Score 181
Guest's picture

lool, couldn't be better!

Guest
Guest's picture

Could have been done better. "Everybody used my head as a napkin." Okay, but a) there's only one guy using your head as a napkin, and b) you don't have anything on your head that would actually mop up grease (like hair). Maybe if everybody used your dreadlocks as a napkin it would make more sense.

But oh, KFC, wow that's so good I don't want to wipe my hands on some kid's head anymore, I want to lick them instead. Couldn't there have been a stronger contrast? How about, if instead of wiping a kid's head, the guy has a beautiful wife who licks his hands clean after he's done eating, and at the end he won't let her. Throw some sex in there, it's the only way to save this one!

Overall I see the point they were trying to make but AWFUL execution in my opinion. 2/10.

Guest
silvertongue's picture

FYI, wiping your hands on a the head of a kid is an African tradition: it establishes them as your junior and is meant to give them good luck for the future.

silvertongue
Activity Score 555
Copywriter
Rabubi's picture

Please think before you make comments like this. You don't know the cultural history.
But yes, it's too long.

Rabubi
Activity Score 560
Copywriter
Guest's picture

dnt diss the ad just bcoz u dnt undrstand it, its the belief thats among the zulu culture that if u wipe oily stuff on yo head then u'l have more cows.

and the sex shit, whats with that? this ad is for everyone and is played even when the kids are watching, think straight before commenting next time!!

Guest
Guest's picture

Nice work, well done Ogilvy SA!

Guest
Guest's picture

Nice work, well done Ogilvy SA!

Guest
Guest's picture

Did Ogilvy make most of the comments here?

Guest
Guest's picture

Ohhh, i like this one, really funny! :) Well done!

Guest
gnr44's picture

Realy funny...child abuse?

gnr44
Activity Score 2
Guest's picture

you know what, it's kind of edgy this. it could almost be a metaphor for something nasty. but it's not. I defy anyone to not watch this from start to finish first time round. it's very original and pretty damn good

Guest
Guest's picture

Absolutely awesome!

Guest
Blair Semenoff's picture

Well if that's really a tradition there than that's a great ad.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

Just FYI, the one on TV is much shorter, but the message still comes through.

Guest
kurtberengeiger's picture

This is Africa.

kurtberengeiger
Activity Score 7330
Copywriter
Guest's picture

And this is a great work from Africa done by a great agency. I love the idea...more please !!!!

Guest
Shaka_Zulu's picture

Strategically wise and creatively pleasing. It's finger lickin' good...

http://theegift.blogspot.com

Shaka_Zulu
Activity Score 116
Copywriter |

Now... inspire me!

koldkrash's picture

When I saw this ad, I loved it spot on. Good work people.

koldkrash
Activity Score 2
IT
Guest's picture

If it has got a cultural connect then fine else it's easy!!

Guest
Guest's picture

Who shot it????

Guest
gmint7's picture

:::J:::

whats with the guy rubbin on foot? dont think we need that?

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

karan raghav's picture

nice concept.

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

LoveSounds's picture

LOVELY!

LoveSounds
Activity Score 125
Other at Hospodarske noviny |

"Any customer can have a car painted any colour that he wants,
so long as it is black." - Henry Ford

Guest's picture

I love this one, reminnds me of home...hope they get it at cannes cause it deserves one...

Guest
owsianka's picture

HORRIBLE :(

owsianka
Activity Score 103
Testardo Red Cell, Warsaw
Guest's picture

good idea but i guess to long for the though...

Guest
Guest's picture

forcefully

Guest
Guest's picture

As an African and understanding the culture and what this means.....it resonates! I really had to see it once and got it and still could recall the brand. Well done for such a great work...... you've really done us proud! You one of the few that can come with original ideas!

Guest
sharonjackson's picture

Well done, funny, intriguing for us North Americans. I liked it.

sharonjackson
Activity Score 157
Web Designer/Developer at website and graphic design |

SJackson

Guest's picture

Good Execution. Very close to the slogan. I liked it very much

Guest
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