Your Hair on Monday

Agency Network: 
April 2017


Touching, twisting, tousling – in the film we meet a number of characters going about their daily routines, and expressing their feelings through these gestures on a Monday morning commute. The playful content takes Kérastase to a bold, hyper connected millennial audience and communicates the brand’s connection to and understanding of the young urban woman’s life. To capture a global picture, filming took place on the underground system in three different locations: New York, Paris and Tokyo.

Film advertisement created by AKQA, France for Kérastase, within the category: Beauty.

Advertising Agency: AKQA, Paris, France
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