Kelme Olimpo

Agency Network: 
July 2017


Kelme has produced the Olimpo Gold soccer ball to commemorate the 25th anniversary of Barcelona 92’ Olympic Games, at which Kelme was a major sponsor for Spain National Soccer Team.

A ball as a memento and an homage to that team achieving the Golden Medal at the Finals. A special manner in which Kelme remembers and celebrates that great feat, it is designed following the original model in that team’s sport equipment in 1992. And one that will be the official ball used at the Futsal National League. All together, leading to a goal: reminding the world soccer very much deserves to be olympic.

For that message to be conveyed beyond words, Estimado Alfredo casted a ball at a metal foundry, at more than 1200ºC (1474K). Weighing more than 90 kilos (+198lb), this special ball was to be remembered just as much the ad spot was.

The entire shoot of the spot was at that metal foundry, where professional hands helped us to shape the ball. This forming process itself reflects the combination of dedication, passion and feeling enclosed within this Olimpo Gold ball.

The most appropriate celebration of the 92’ Barcelona Olympic Games.

The most deserving tribute to the 22 Golden Medals achieved by each member of that legendary team sponsored by Kelme achieved.

Film advertisement created by Estimado Jose Alfredo, Spain for Kelme, within the categories: Retail Services, Sports.

Advertising Agency: Estimado Jose Alfredo, Valencia, Spain
Creative Director / Art Director / Film Director / Film Editor: Jorge M. Rodrigo
Creative Director / Copywriter:Xamu Olmos
Account Director: Blanca Mora
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