The Olympics: where finishes are celebrated and immortalized with records, medals, and climbs to the podium. As the world gathers there to honor the glory and excitement of the finish, Kellogg’s invites us to go a different direction: by reminding us to celebrate the promise of the start. Using American swimmer Rebecca Soni (who would go on to win two gold medals and break three world records in London), this one-minute film starts by questioning our focus on the finish, only to make us remember the importance of the start — something no one other company understands as well as Kellogg’s.
Film advertisement created by Leo Burnett, United States for Kellogg's, within the category: Food.
Creative Directors: Susan Credle, Graham Woodall, Bob Dreveny, Laurence Klinger
Senior Art Director: Bruno Pieroni
Copywriter / CD: Eduardo Tua
Executive Producer: Mary Cheney
Production Company: Rattling Stick
Director: Ivan Bird
Producer: Lucy Sherwood
VFX / SPX: The Moving Picture Company
Editorial: Beast Editorial
Editor: Paul Norling
Music Company: Slogan Music
Director of Photography: Ivan Bird, Don King
Sound Design / Mix: John Binder / Another Country