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Reality Check's picture

Leo Burnett, USA, seems to be stepping backward when they should be moving ahead.

Reality Check
Activity Score 2545
cozz20_1's picture

Will you say more, Reality Check?

Activity Score 87
Art Director at Leo Burnett U.S.A
Reality Check's picture

The overly familiar scenario makes the advert feel a little dated.

Reality Check
Activity Score 2545
Direstion's picture

They are never too big for a little sth sweet :)

Activity Score 115
Planner at PZL advertising agency
sirvan's picture

This is what you get when you let Testing determine which execution you produce. Not to mention further hurting your cause by casting for a fashion shoot instead of "real life".

Activity Score 29856


"I love some things, and don't love some other things."

MrKujak's picture
Activity Score 20
ERROR404's picture

cmon pls post your comments here. imagine everyone is posting their blog-links here. give discussion a chance!

Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
sirvan's picture

Agree w/ ERROR.

Just put your bloglink in your sig ;)

Activity Score 29856


"I love some things, and don't love some other things."

stitchy's picture

some things do not need to go big to sell big... its a simple idea of a mom and son... i like it...

Activity Score 779
creative design
Sushi lover's picture

oh, that's so sweet. I love it!

Sushi lover
Activity Score 907

Dream needs to be big!

clayology com's picture

awww....cho chweet!!! i love all moms!!! a very cute ad!:)

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!! http://www.claycardstudio.com

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