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Published/Aired: 
April 2013

Description

Kellogg’s Rice Krispies' new promotion campaign depicts the relationship between a young girl and her mother. Entitled ‘Days Out’, the heart-warming ad, created by Leo Burnett, shows the girl tirelessly wrapping up gifts for her mother. When the mother sees one is a box of Rice Krispies with a free voucher to Legoland, the girl breaks into laughter, and they share a beautiful moment together.

The South African song was composed by Mcasso’s MD Mike Connaris and recorded at both Angel Studios and Mcasso’s Studios in Carnaby Street. Mike brought together two Zulu groups to create a stunning sound, with the South African Zulu choir providing the backing vocals, and Siya from Zulu Tradition singing the lead melody.

Film advertisement created by Leo Burnett, United Kingdom for Kellogg's, within the category: Food.

Advertising Agency: Leo Burnett, London, UK
Music: Mcasso
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