At Kellogg’s, we believe in the power of breakfast and its ability to bring out the best in each day. And yet, one in four children lives in food-insecure households, making breakfast hard to come by. So when you share your breakfast with us, we'll help share breakfast with kids in school who might otherwise miss out. Our goal? To help share one million breakfasts by the start of the 2011-2012 school year.
Film advertisement created by Leo Burnett, United States for Kellogg's, within the category: Food.
Creative Director: Don Bowen, Jim Bolton
Art Directors / Copywriters: Rick Brim, Daniel Fisher
Director of Photography: Federico Alfonzo
Producer: Emma Bewley
Production Company: Spank Corp Ltd
Director: Tim Brown
VFX / SPX / Editorial / Editor: Mark Edinoff / The Quarry
Music Company: All usage/licensing handled by Sound Lounge