Agency Network: 
April 2012


Kaunas IFF is one of most appreciated film festivals in Lithuania. This year the main message of the festival invites the viewer to become a better person at least for a short time – till the film ends.

Film advertisement created by Y&R, Lithuania for Kaunas International Film Festival, within the category: Recreation, Leisure.

Advertising Agency: Not Perfect | Y&R, Vilnius, Lithuania
Creative Director: Marius Lukosius
Art Director: Irmantas Savulionis
Copywriter: Stefanija Jokstyte
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kleenex's picture

did not work for me.

Activity Score 57557
Web Designer/Developer
zen_cah's picture

just ok. not sure if dogs have any cultural meaning in Lithuania.

Activity Score 72
GonzoGoesToBitgurg's picture

I cannot avoid thinking this is just cruel...

Activity Score 110

It looks dead. It smells dead. Yet it's moving around... That's interesting.

Temple's picture

I agree with Gonzo. Leaves you with a sour taste. Perhaps, this is considered cool in Lithuania.

Activity Score 10883
Creative Director
goranflr's picture

So, how come that the movies of this festival make you be a better person for two hours? Which kind of movies are these? Is it a valid insight? Because I'm not sure if it makes echo in the consumers, to be honest...
About the execution... well, I think the dog wasn't a good choice.

Activity Score 259
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