Some people are not accepted by the modern society because they are not like the others. Among them are people with Down syndrome.
This syndrome is still surrounded by many myths, the main of which is the learning disability.
Kapital Bank, one of the largest banks in Azerbaijan, in collaboration with Endorphin advertising agency, decided to prove the opposite and demonstrate that children with Down syndrome can become full members of society by filming a commercial starring Ali Asgarov, the conductor with Down syndrome.
Kapital Bank also provided an opportunity for donation to the Red Hearts Charity Foundation through its mobile banking app that has over one million users. It will be a big step towards improving the lives of people with Down syndrome.
Anything is possible if you believe it!
Film advertisement created by Endorphin, Azerbaijan for Kapital Bank, within the category: Finance.
Project Director: Farhad Shabanov
Creative Director: Orkhan Kerimov
Art Director: Gulnar Rahimzade
Copywriter: Tarlan Mammadli
Account Manager: Ulviyya Bashirova
Digital Group Head: Mushfig Shiraliyev
Producer: Rashad Karimli
Director: Elkhan Jafarov
Director Of Photography: Ruslan Aghazadeh
Photographer: Toghrul Gurbanov
Editing: Khanlar Agayev
Color Grading: Vusal Rustamov