J'aime la vie

Agency Network: 
October 2019


In the commercial, we see young people partying. After a few moments, we watch, anxiously, as one of them sits behind the wheel of a car and drives home. Arno’s words “J’aime la vie” are still clear in our heads … we hold our breath until ... you can discover the rest of the commercial.

Film advertisement created by BBDO, Belgium for Jupiler, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO, Brussels, Belgium
Strategy: Jesse De Donkor, Sofie Verstreken
Director: Frank Devos
TV Producer: Renée Vermeire
Accounts Team: Lore Desmet, Lieselot De Fraine, Janne Aerts
Creative Director: Sebastien De Valck
Creative Director: Arnaud Pitz
Creative Art Director: Loup Delpierre
Creative Copywriter: Louise Cornet
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