Looking Back to the Future

Agency Network: 
March 2019


How we invest today is how we live tomorrow.

For the new Julius Baer campaign film, Jérôme D’Ambrosio, Formula E top driver was transported to the future and made up very carefully so as to look 40 years older. He looks back on the path-breaking beginnings of Formula E (i.e. today), remembering the pioneering spirit and innovative power of the first fully electric motor racing championship. As the founding Global Partner, Julius Baer has been supporting Formula E since the very first race in 2014. The bank wants to demonstrate how visionary thinking and sustainable investing can positively impact our future and to underline the pioneering contribution made to this by Formula E.

Film advertisement created by Farner, Switzerland for Julius Baer, within the category: Finance.

Advertising Agency: Farner Consulting, Zurich, Switzerland
Creative Director: Philipp Skrabal
Account Directors: Fabian Röthlisberger, Jonas Brändli
Production Company: Stories
Director: Humbi Entress
Executive Producer: Yves Bollag
Producer: Nicole Spring
DOP: Ralph Baetschmann
SFX make-up: Valter Casotto
CGI: Markus Graf, Andreas Alesik
Editor: Christoph Menzi
Music/Sound: HitMill
Compositing: Stefan Bucher
Grading: Bernie Greiner
Voice Recordings: UKO - The Audio Suite
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