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Teaser Trailer

Published/Aired: 
May 2019

Description

This was a particularly challenging brief. The film is a very emotional watch and it would have been very easy to make it feel like it was going to be hard work to get through it. So we had to balance story, truth, emotion, flair, glamour and abuse and package it in such a way as to let people understand there were going to be tough moments, but there was also a lot of life, personality and comedy too. On top of all that there was the potential issue of putting core Judy Garland fans off because it was going to be Renée singing. Having her sing and being confident enough to show and hear it were essential to making the teaser a huge success.

Advertising Agency: Picture Production Company, UK, USA
Copywriter: Adam Deakin
Additional Credits: Manchong-Li, Jon Mesher
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