The Refined Players, Chapter 4 - The Refinement

Agency Network: 
December 2017


As part of their ongoing “Just Refined Enough” repositioning, 1800 Tequila released “The Refined Players,” a five-part digital documentary series, conceived by CP+B LA and produced by Billboard, which follows award-winning jazz musician Christian Scott, as he brings together five raw musical talents from around the country and creates a new, refined sound from the collective, adding in hip-hop artist Vic Mensa along the way. The series culminates in a performance at Preservation Hall in New Orleans of a newly refined track “Freedom is a Word.”

Film advertisement created by Crispin Porter + Bogusky, United States for Jose Cuervo, within the category: Alcoholic Drinks.

Advertising Agency: CP+B, LA, USA
Creatives: Paddy Fraser, Erin Swanson, Pierre Jouffray
Produced By: Billboard
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kleenex's picture

Solid idea.

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