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Holiday 2017, Overcome Travel Weariness

Campaign
Agency Network: 
Published/Aired: 
December 2017

Description

As part of the ongoing “Tomorrow Is Overrated” repositioning for Jose Cuervo, this holiday season CP+B LA is helping people be present in the moment. This week we are launching a 6-part mindfulness meditation series, each addressing an all too familiar holiday stressor. Through the power of a mindful guru guide, and accompanying visuals, these stressors evaporate, allowing the listener to truly be in the moment over the holiday season, and, of course, enjoy an intense moment of Cuervo.

Film advertisement created by Crispin Porter + Bogusky, United States for Jose Cuervo, within the category: Alcoholic Drinks.

Advertising Agency: CP+B, LA, USA
VP / Chief Creative Officer: Kevin Jones
Creative Director: Paddy Fraser
Copywriter: Chelsea O'Brien
Art Director: Mike Wilson
Designer: Thao Le
Integrated Producer: Addison Born
Video Production: PLUS Productions / LA
Audio Post Production: Lime Studios / LA
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