Joker Festival Live!

Agency Network: 
October 2019


Joker is a game run by the State Lotteries Agency (Loterías y Apuestas del Estado) associated with La Primitiva, the main feature of which is that one in five gets a prize. To spread the word about La Primitiva Joker, we used the character created for La Primitiva: Mr Fate. We pay a resounding tribute to one of the greatest performances in the history of rock to announce Joker Festival. Five of the most important Spanish bands, playing in the 5 main cities of Spain, the same day and the same time, but one special condition: you won’t know which one of the possible five groups will hit the stage until the show begins. Same as Joker game.

Film advertisement created by Proximity, Spain for Joker Festival, within the category: Gambling.

Advertising Agency: Proximity, Madrid, Spain
Global Chief Creative Officer: Eva Santos
Executive Creative Director: Susana Pérez
Creative Director: David Vijil
Creative Supervisor: Raúl Somaza, Fernando Esteban
Art Directors: José Luis Díez
Executive Account Director: Cristina Esteras
Brands Group Director: Javier Arranz
Account Director: Sandra Cabrera
Account Executive: Esla de Murga
Head of Production: Gemma Selga
Illustrator / animation / postproduction: Alicia Manero
Audio Company: Mr.Peaks
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