Keep Walking, Brazil

Agency Network: 
October 2011


Film advertisement created by BBH, Brazil for Johnnie Walker, within the category: Alcoholic Drinks.

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The JACK's picture


Activity Score 438
Marketing Manager
hmaffia's picture


Activity Score 744
Copywriter at Universidade de Brasila |

morse's picture

Great idea and special effects.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

NicoCiego's picture

wicked fx!

Activity Score 1031
Art Director at Quezon City Philippines
mellowart's picture

good job...

Activity Score 36
Art Director
sambuca's picture

besides of a really nice ad, why are they smiling instead of screaming?

Activity Score 1066
Art Director at tolingo GmbH
sirvan's picture

Ha! I was thinking the same thing.

"Why the hell aren't these people freaking out and running for their lives?!??!?"

Activity Score 29856


"I love some things, and don't love some other things."

frgraphix's picture

awesome :)

Activity Score 18
Art Director at Interflow Communications (PVT) LTD |

Faysal Nasir
Art Director

Nike Diesel's picture

Pretty impressive.

Nike Diesel
Activity Score 13708
Art Director
peggylize's picture

Amazing !!!

Activity Score 50
Fussy's picture

Very impressive but I miss the link.

Activity Score 38
Copywriter |


Temple's picture

I absolutely adore big ads but I fail to see the concept here. Is Johnnie endorsing somehow Brazil as a country? This is at least bizarre. Who is the giant who's been asleep? Our good friends from Brazil could enlighten us.

Activity Score 11339
Creative Director
miko1aj's picture

i think it's clear – Brazil is the sleeping giant referred to.

Activity Score 3082
Fussy's picture

I know. But I meant the link between Brazil/giant and Johnnie Walker. I mean everybody could say the same thing. Isn't it so? But may be I'm missing something.

Activity Score 38
Copywriter |


delba's picture

The film concerns a part of the brazilian national anthem that goes like this: "Giant by nature. You're beautiful, you are strong, brave colossus. And your future mirrors this grandeur." and we can also say it's about the moment that Brazil is going on: the economy is growing, it is a democratic and peaceful country, and besides all that still will host the next World Cup and the Olympics in 2016.

Activity Score 2
ladybug2535's picture

Thank you Delba for letting us know the significance. The ad makes much more sense in this context.

Activity Score 76
kleenex's picture

I liked the FX...

Activity Score 58777
Web Designer/Developer
Thomas Ferdinand's picture

Geat production. cool

Thomas Ferdinand
Activity Score 86
Taylormade's picture

Where's he going? Scotland? And where is he going to find a bottle of Scotch big enough? And is he going to use icebergs for ice? I need answers.

Activity Score 406
nepotiums's picture

The giant walks the earth.

Activity Score 251
GaboGabo's picture

great production for what? another walker?

Activity Score 106
Blashyrkh's picture

What's the victims number?

Activity Score 32892
Art Director
web-reda's picture

good inspiration by shadow of colosus video game

Activity Score 2
Graphic Designer at Art com
ladybug2535's picture

The effects were great. It is an interesting and captivating ad. As far as the complaint that Johnny Walker has no connection to the ad, a lot of ads do this. Sometimes is works and sometimes it doesn't. Sometimes the ads just make you shake your head and ask "what was this advertising?" because they leave you with no clue. In this case, given that the giant has just gotten up and walked away there is more connection than most. Johnny Walker is a giant among liquors. Maybe after seeing their mountain get up and walk way all of the people are going to go out and get drunk. ;) I do have one criticism though, if the advertisors didn't want the people screaming and running away in fear (which I admit would totally change the tone of the ad) why didn't they look more in awe? That would have made the ad more impressive. They should have been like "WOW". Stunned. Awed. Even shocked. More like their God or their mythology just came to life type of reaction. The reaction shots left something to be desired. But man, what about the ecological damage? Just kidding, but if was me I'd miss having that mountain in my backyard.

Activity Score 76
ladybug2535's picture

Did anyone else notice that cable car going from the giant's shoulder to his knee? It just dawned on me that this is what he had in his hand that he set on the ground. Good attention to detail.

Activity Score 76
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