Bruce Lee, Hail to the Game Changers

Agency Network: 
July 2013


Film advertisement created by BBH, China for Johnnie Walker, within the category: Alcoholic Drinks.

Advertising Agency: BBH, China
Commissioner / Producer: Krystie Koh
Executive Creative Director: Johnny Tan
Creative Director: Leo Zhang
Creatives: Jeffrey Sun, Jay Qian, Nicola Chung, Woody Pan, Leo Zhang, Johnny Tan
Account Director: Finnian O'Neill
Planner: Charles Wigley
Production Company: HSI Productions, Gravity Films Singapore
Record Company: Brain & Melissa Los Angeles
Director: Joseph Kahn
Exec Producer: Merrillyn Lim
Producer: Terri Goh
Director of Photography: Christopher Probst
Lighting: Chow Lam
Editing Company: Attic Shanghai
Editor: Terence Manuel
Edit Assist: Zhou Chye Yee
VFX Company: The Mill
Exec Producer: Rahel Makonnen
Producer: Sarah Cloutier
Shoot Supervisors: Andy Dill, Sam Driscoll
2D Lead Artists: Andy Dill
3D Lead Artists: Sam Driscoll, Francois Roisin
Lead Modeller: Dan Moore
Lead Animator: Carlos Fraiha
2D Artists: Siro Valente, Gary Driver, John Price, Neil Davies, Gareth Brannan
3D Artists: Andreas Greichen, Alex Hammond, Allyn Lawson, Arthur Larsen, Fabrice Le Nezet, Jake Flint, James Mulholland, Jessica Soderstrom, Joakim Riedinger, Jorge Montiel, Max Puentes Rivera, Michael Balthazart, Natalie Rocks, Peter Agg, Sauce Vilas, Sergio Xisto, Thibault Stoyanov, Tom Bolt, Henry South, Alex Huguet
Matte Painting: Jiyoung Lee, Can Y. Sanalan
Colourist: James Bamford
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ivan's picture

Relevant article:

"It's a tribute, not an ad, says Bruce Lee's daughter"

Creative Director at Ads of the World
certaintly's picture


Activity Score 3902
Temple's picture

Has visual meme power, but the copy is an Ode to Platitudes.

Activity Score 10883
Creative Director
morse's picture

I think the 3D work wasn't great.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Troll's picture

I hate it. You go to all that effort to recreate one of the greatest martial artists of all time and this is what you get.
I'm not one to hate on things but this really disappoints me.
I also don't buy the whole 'tirbute' ad. That's something the agency sold to the family.

Activity Score 658
Copywriter |


Captain Mazda's picture

Not just a martial artist, but a great human being. This ad is an insult to his legacy and everything he believed in.

Captain Mazda
Activity Score 116
Art Director |

ChuckN's picture

You could resurrect Bruce Lee for a better reason.

Activity Score 137
CommandZ's picture

Weak all the way around. Bruce would not approve.

Activity Score 2387
Creative Director
kleenex's picture


Activity Score 57557
Web Designer/Developer
omats's picture

what does bruce lee got to do with water......still thinking may be i'm wrong

Activity Score 18
Art Director
Captain Mazda's picture

You are wrong because the lines are from his own spoken philosophy.

Captain Mazda
Activity Score 116
Art Director |

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