John West has this week unveiled a new campaign which takes the viewer right back to the source; out on the open sea to view which fish are accepted, and those that are rejected by the leading brand.
Created by J. Walter Thompson Melbourne, the new, ‘It’s a No from John West’ campaign reinforces the brand’s iconic proposition that ‘It’s what John West rejects that makes John West the best’.
Film advertisement created by JWT, Australia for John West, within the category: Food.
Executive Creative Director: Kieran Antill
Creative Directors: Jess Lilley, Jim Walsh
Art Director: Monica Placella
Copywriter: Katie Moore
TV Producer: Sandi Gracin
Print Producer: Miryana Velyanovski
Head of Planning: Simon McCrudden
Senior Planner: Brigitte Bayard
Group Account Director: Jessica Johnson
Senior Account Manager: Lizzie Barclay
Production Company / Offline Edit: FINCH
Director: Jae Morrison
EP: Corey Esse, Karen Bryon
Producer: Sarah Cook
Media Agency: OMD