Agency Network: 
Published/Aired: 
November 2014

Description

Film advertisement created by DDB, United Kingdom for John Lewis, within the category: Retail Services.

Advertising Agency: Adam & Eve DDB, UK
Creative Directors: Richard Brim, Daniel Fisher
Agency Producer: Matt Craigie
Production Company: Blink
Director: Dougal Wilson
Producer: Ewen Brown
Production Manager: Ellie Britton
Executive Producers: James Bland, James Studholme
1st Assistant Camera Director: Jim Cole
DOP: Joost Van Gelder
Art Director: Andy Kelly
Editor: Joe Guest / Final Cut
Post Production: MPC
Colourist: Jean-Clément Soret
Sound: Anthony / Factory
Recording Artist: Tom Odell
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Highest Rated

Liviu's picture

too sad...

Liviu
Activity Score 4401
nicolasrcd's picture

Job done

nicolasrcd
Activity Score 137
Copywriter at BETC PARIS
damnson's picture

Exactly.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Mytwocents's picture

Nice idea. But 2:10 minutes? really?

Mytwocents
Activity Score 285
Copywriter
kleenex's picture

Cute.,..

kleenex
Activity Score 57873
Web Designer/Developer
R B's picture

2:10 minutes but worth it! :D

R B
Activity Score 314
Copywriter
sondrasommer's picture

I thought this advertisement was adorable and really captured my attention. It was a long story line that made me want to know how it ended. There was an overwhelming feeling towards the little boy and for the love of his penguin friend. This commercial takes place during Christmas time which always puts me in a warm and happy mood. I was not expecting the penguin to be a stuffed animal at the end and thought it was a fun twist. This commercial portrayed the penguin wanting to find love as they walked through the park together and noticing an old couple kissing. He also made it clear when they were both on the bus and looked at a couple in love. The little boy loved his penguin buddy so much that he surprised him with a girl penguin on Christmas and they were so happy. It shows the mom coming into the room and she is amazed at the generosity and is pleased with his Christmas gift choice. After the short video is over, the advertisement of John Lewis pops up in grey letters and underneath is says in store/online/mobile. I figured it was a gift shop of some sort so I looked it up. I was not familiar with this department type store because it is in the UK but it was interesting to learn about it from this commercial. Unless you are familiar with the stores in the UK, you wound not know what John Lewis was.

sondrasommer
Activity Score 4

Sondra Sommer

Liviu's picture

too sad...

Liviu
Activity Score 4401
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