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Loyalty Campaign

Agency Network: 
Published/Aired: 
March 2020

Description

Last March, Jimmy John’s, one of America’s fastest-growing sandwich chains, rolled out its first-ever customer-loyalty program, Freaky Fast Rewards®, in select markets. Now, the brand is going all-in on the program by promoting Freaky Fast Rewards®with a national campaign highlighting one of the best sign-up rewards in the industry: a free 8″ sandwich after a guest places their very first order.

“We created Freaky Fast Rewards® to prove to our guests that we’re committed to rewarding them for their loyalty,” said John Shea, Chief Marketing Officer of Jimmy John’s. “And now, we’ve created this campaign to prove just how passionate we are about our sandwiches.”

To celebrate the sandwich giveaway — where everyone is a winner — the brand is launching three new television spots. Two spots feature an over-the-top host, a fictitious game show called “Free Sandwich The Game Show,” and a prize wheel that has nothing but free sandwiches. The other spot, “Spin,” features delivery riders training for all the free sandwiches they’re going to be delivering due to the launch of Freaky Fast Rewards®.

Film advertisement created by WorkInProgress, United States for Jimmy John's, within the category: Food.

Advertising Agency: WorkInProgress, Boulder, USA
Partner / CCO: Matt Talbot
Creative Director/CW: Stephen Dalton
Creative Director/AD: Lauren Perlow
Senior Art Director: Allison Bhatta
Senior Art Director: Celeste Mckeon
Copywriter: Andrew Bridgers
Senior Designer: Jimmy Rosen
Partner / Production: Stafford Bosak
Executive Producer: Molly Schaaf
Partner / Account & Strategy: Alex Guerri
Partner / Account & Strategy: Evan Russack
Director / Account & Strategy: Stacy Moss
Supervisor / Account & Strategy: Sally Kubancik
Partner / Technology: Harold Jones
Production Company: O Positive
Director: Kenny Herzog
Director of Photography: Eric Steelberg
Executive Producer: Ralph Laucella
Line Producer: Devon Clark
Head of Production: Devon Clark
Editorial Company: The Den Editorial
Partner/Editor: Christjan Jordan
Assistant Editor: Hannelore Gomes
Partner/Executive Producer: Mary Ellen Duggan
Color: Company 3
Colorist: Tim Masick
Producer: Kevin Breheny
VFX& Finishing Company: Method Studios
Creative Director: Warren Paleos
VP, Senior Executive Producer: Jesse Kurnit
VFX Supervisor: Doug Luka, Ray Giarratana
CG Supervisor: Brian Dinoto
Flame Lead: Chihcheng Peng
Modeling: Brian Dinoto, David Derwin
Texture/Lighting: Claire Yawen Chang
Flame Artists: Margolit Steiner, Christopher Memoli, Joey Deady
Designer: Nate Soto
Vfx Producer: Alyssa Giuliano
Production Coordinator: Kyle Fader
Mix House: Coupe Studios
Audio Engineer & Sound Designer: Greg McRae
Audio Executive Producers: Aaron Lasko, Eric Singer
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