Jillz Loves Football

Agency Network: 
May 2010


Amsterdam-based ad agency, Pink and Poodle, launches a multimedia campaign for Jillz, Heineken’s sparkling apple cider brand. The campaign, Jillz Loves Football, uses the 2010 World Cup in South Africa as a unique catalyst to target a predominantly female audience. While the vast majority of men are looking forward to the World Cup, eager to see the football stars display their ball skills, the majority of women are interested in displays of a different nature all together. Responding to the female perspective, Pink and Poodle has created the Jillz Loves Football platform: a direct protest to FIFA’s man-made ban on player’s removing their shirts during goal celebrations. The result is a tongue-in-cheek viral film celebrating the male form. The 45-second viral starts out as a regular World Cup promo, but quickly transitions into slow-motion shots of players running around in all their shirtless glory. The viral film directs women to the Jillz Loves Football website (www.jillzlovesfootball.com), where they can sign the ‘Shirt Off Now!’ petition.

You can dowload shirtless photos of Ronaldo, Henry Thiery and VanPersie too.

consultancy, interaction design)

Film advertisement created by Pink and Poodle, United Kingdom for Jillz, within the category: Fashion.

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Highest Rated

Guest's picture

Jillz loves j!zz.

morse's picture

I'm a guy, so I'm not the target, but this looks a little cheap to me. :)

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

It's not the biggest cause ever to vote for, but it's fun!
I'm a girl :)

Guest's picture

Jillz loves j!zz.

Phil Lestino's picture

Better if it was a girls sport.

Phil Lestino
Activity Score 1682
KubaLibre's picture

Done before by danish Fleggaard.dk as combined TV/Internet campaign see the inernet bit: http://www.youtube.com/watch?v=LwtoQjNRHg4

Activity Score 78
Geimima's picture

i'm so very agree with i'm a guy so i'm not the target. if celebration could be more manly then i'll vote for it.

Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

paumarques's picture

sencill pero totalment buit. no m'agrada.

Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83

Hibon's picture

I think rugby guys would doo better on this ad, soccer is cheap!!!!!!

Activity Score 3734

Simple ideas are the best !

Guest's picture

it doesn't about guys its seems about gays

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