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What Is Your Next Adventure?

Agency Network: 
Published/Aired: 
April 2019

Description

Developed by CRIE, the content and creative core of FCA and the SunsetDDB agency, the brand strategy in social networks has created a movement engaging audiences and influencers, to tell us about their next adventure, inspired by a video manifesto broadcast on all Jeep digital channels. To inspire the posts, the brand prepared a series of stickers available as gifs on Instagram. The figurines reinforce the Jeep environment with representations of cars, nature and trails.

Film advertisement created by DDB, Brazil for Jeep, within the category: Automotive.

Advertising Agency: SunsetDDB, São Paulo, Brazil
Creative Director: Guido Fortuna, Carolina Avena e Pedro Gait
Art Director: João Lovise
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