Dare To Be Devoted - Bridal

Agency Network: 
November 2018


In our new top-to-bottom rebranding campaign for jewelry retailer Jared, we created something that celebrates devotion in all its forms. The work here depicts vignettes with roles reversed, reimagined and reconstructed in moments of celebration both quiet and exuberant: a nightclub engagement; an unexpected moment of surprise in front of strangers; and a couple’s love creating a blended family in a morning campsite proposal. All proving that the desire to commit ourselves deeply to another person is something we all share, even if the players in every story are different.

Film advertisement created by McKinney, United States for Jared The Galleria of Jewelry, within the category: Personal Accessories.

Advertising Agency: McKinney, Durham & New York, USA
Creative Directors: Jenny Nicholson, Will Dean
Art Director: Dino Valentini
Copywriters: Chase Condrone, Robyn Gunn
Chief Creative Officer: Jonathan Cude
ACD / Art Director: Kathryn Moffitt
Managing Director: Gretchen Walsh
Account Director: Lindsley Laham
Account Supervisor: Melanie Wallace
Account Manager: Nicole Roman
Senior Strategist: Kerry O’Connor
Associate Strategist: Lexie Brown
Director, Content Production: Regina Brizzolara
Interactive Producer: Kara O’Halloran
Broadcast Executive Producer: Josh Eggleston
Broadcast Business Affairs Managers: Miriam Hughes, Laura Gearino
Senior Print Producer: Carolyn Petty
Project Manager: Virginia Crotty
Studio Artist: Sarah Shellaberger
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