Deep Above All

Agency Network: 
May 2019


“Nothing in life falls from the sky,” says Vernesa Smolčić, an astrophysicist well-known outside the circles of Croatian science, and working on yourself always pays off. Vernesa and her vision of life are the theme of Jana water's latest campaign based on the communication platform Deep Above All.

Communication platform Deep Above All combines Jana’s top attributes, its purity and quality that come from a 800m deep source, with remarkable individuals in our environment that have also reached the peak in their professional fields, and who found inspiration and motivation deep within themselves.

Film advertisement created by Saatchi & Saatchi, Croatia for Jana, within the category: Non-Alcoholic Drinks.

Advertising Agency: Saatchi & Saatchi, Croatia
Creative Director: Ivan Tanić
Art Director: Nebojša Cvetković
Copywriter: Ivan Pavičić
Client Service Director: Robert Pešić
Strategic Planning Director: Paula Baburuć
Account Executive: Alma Mujčinović
Digital Manager: Petra Radnić
Director: Nikola Ležaić
DOP: Aleksandar Pavlović
Producer: Ana Sikavica
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