Just Imagine

Agency Network: 
March 2020


The new films use innovative storytelling techniques and combine live action and computer-generated images, allowing you, as the campaign says, to ‘Just Imagine’ the thrill of driving or sitting in a new Jaguar F-TYPE. Designed to coincide with the new F-TYPE arriving in showrooms, they are the result of extensive collaboration between Jaguar, agency Spark44 and London-based Framestore Pictures. Director William Bartlett places the new Jaguar F-TYPE in different scenarios to highlight its features. It races alongside galloping horses to showcase the 2.0-litre Convertible model, leaps off a ski jump to promote the power of its 5.0-litre V8 R version and shows off its handling on a Hot Wheels-inspired track. It’s also the centre of attention as a photographer snaps images, and it shrinks to the size of a stitch in the trim to show its beautiful new interior.

Film advertisement created by Spark44, United Kingdom for Jaguar, within the category: Automotive.

Advertising Agency: Spark44, UK
Global Chief Creative Officer: Brian Fraser
Creative Director: Lee Aldridge
Creative Director: Sean Doyle
Copywriter: Kristofer Richardson
Art Director: Miguel Soares
Business Director: Jon Busk
Sr. Account Director: Carrie-Ann Wilkes
Account Manager: Emily Briscoe
Sr. Producer: Corin Kiddy
Production Assistant: Lee O’Hare
Visual Effects: Framestore
Director: William Bartlett
Producer: Sian Jenkins
Production Manager: Emma Hughes
Production Assistant: Noah Enhus
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