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Jaguar vs. Chicken parody

Agency Network: 
Published/Aired: 
December 2013

Description

Magic Body Control? Jaguar prefers cat-like reflexes.

Film advertisement created by Spark44, United States for Jaguar, within the category: Automotive.

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Highest Rated

var24's picture

Jaguar is not owned by Ford...it is owned by TaTa Motors

var24
Activity Score 2
glossy's picture

I like a parody, but I'm "meh" about this one. I'd also take a Mercedes over a Ford, I mean Jaguar, any day.

glossy
Activity Score 62
Public Relations
fermattei's picture

I don't know... feels like is not the right tone for such luxury brand.

fermattei
Activity Score 95
Art Director |

FM

Ayeyahyah's picture

I do too, take Mercedes over a ford any day, oh sorry, Jaguar

Ayeyahyah
Activity Score 482
Creative Director
var24's picture

Jaguar is not owned by Ford...it is owned by TaTa Motors

var24
Activity Score 2
suresh90's picture

Wow :) Its great parody :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

Mr. The Bear's picture

A premium brand playing the parody card? The truth is that Jaguar is positioning as the bad boy of the automotive industry #GoodToBeBad - so I believe this is part of the plan - just see the teaser for the Super Bawl commercial. Right or wrong I can't tell, when I first saw it I felt it was really wrong (this is illegal in the forest I live in) but Jaguar is a provocative brand whose communication was never great, at least this time people are talking about it and will remember it.

Mr. The Bear
Activity Score 243
Higher School of Communication and Media Studies |

Bear It

barroso's picture

really?

barroso
Activity Score 84
kleenex's picture

hahhaa...

kleenex
Activity Score 58721
Web Designer/Developer
Locpoc's picture

Funny.

Locpoc
Activity Score 173
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