The Whiskey Drum

Agency Network: 
January 2013


This film takes a look at the painstaking process of deconstructing a Jack Daniel's Tennessee Whiskey barrel and crafting it into a beautifully designed and functional snare drum. It will be given away to a lucky winner at

Film advertisement created by Arnold, United States for Jack Daniel's, within the category: Alcoholic Drinks.

Advertising Agency: Arnold Worldwide, Boston, USA
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Director of Global Marketing: Carmen D'Ascendis
ACD / Copywriter: Todd Mitchell
Art Director: Daran Brosard
Copywriter: Peter Hughes
Producer: Ben Ouellette
Director of Photography: Nate Laver
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tazyboy's picture


Activity Score 753
Art Director
Sacrilegend's picture

Took a long time to arrive at our destination, and when we did, I wish I'd never set out in the first place.

Bland and pointless. (Though beautifully shot and directed.)

Activity Score 3346
emiliete's picture

Very good!!!! Love this kind of things. Congrats!

Activity Score 628
Copywriter at WMcCann
DavidShao's picture

I believe this is only good if you are someone who likes crafts.

Activity Score 38
Marketing Manager |

Vector Marketing

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