Agency Network: 
January 2010


Film advertisement created by Arnold, United States for Jack Daniel's, within the category: Alcoholic Drinks.

Advertising Agency: Arnold, Boston, USA
Chief Creative Officer: Pete Favat
Creative Directors: Wade Devers, Wade Paschall
Associate Creative Directors: Lee Walters, Chad Leitz
Executive Producer: Billy Near
Assistant Producer: Reaghan Puleo
Account Executive: Chris Ferko
Business Manager: Maria Rougvie
Production: Brand New School, USA
Director: Jonathan Notaro
Art Directors: Mario Stipinovich, Eric Conception
Designers: Ricardo Villavicencio, Stephen Kelleher, Emmett Dzieza
CG Lead: Vadim Turchin
3D Animation: Eric Concepcion, Han Ho, Mike Garcia, Walter Lubinski, Kim Kehoe, Andre Salyer, Carmine Laietta, Adam Rosenzweig, Dave LoGiudice, John Kalagian
2D Animation: Stieg Retlin
Storyboard Artist: Will Rosado
Compositor: Eric Concepcion, Dave LoGiudice, Michal Finegold
Executive Producer: Danny Rosenbloom
Head of Production: Devin Brook
Producer: Toby Sowers, Mike Sullo
Production Coordinator: Ilona Klaver
Original Music: The Lodge NY
Creative Directors: Eric Hillebrecht, Colin Thibadeau
Executive Producer: Sallie Moore
Producer: Heather Weisberg
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jackmancer2017's picture

Oh man, such a cool animation. The product of profesionality, even the copy is good.

dumpinground's picture


Activity Score 22
Art Director at onm
pinkads's picture

Sin city Feel

Activity Score 116
Percept/h advertising |

it's all in the head!!!

kurtberengeiger's picture

Hmmm... Even if this is nice, it seems as if whiskey brands are all jumping on the “history-telling” bandwagon... First Johnny Walker with "The Man Who Walked Around The World", then Jameson and "Lost Barrel" and now this...

Johnny Walker:

Activity Score 7357
Madeinmelmac's picture

i like art direction

Activity Score 110
paumarques's picture


Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83

brandingworthspreading's picture

The copy is great, but I expected more from Jack Daniel's. The animation is not lined-up with the brand identity..

Activity Score 646
Copywriter at |

Blog | Twitter

Ted Danson's picture

Bad art direction, even worse copy. It's almost hard to totally f*ck up a client this cool. But they did.

Ted Danson
Activity Score 20
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