Creatively devised by Ogilvy Italia and inspired by real life stories from the trucking community, the advert shows that no matter what happens between two people, there is always room for love and respect. Blending humanity and empathy with a cinematic style, Federico utilises the imagery of road-trip movies and independent British filmmaking to create a sense of poetry between the dual narratives.
The ad follows two brothers (played by the same actor) reflect on their lives as they drive their trucks along an empty road. Both have had entirely different experiences in life, having met a fork in the road that separated them for many years. One narrative reflects a world of wrestling, tattoos, and food trucks. The other, serene kayaking, woodworking, and more healthy eating. The camera flips between these two lives before returning to the present day, as a second truck pulls up next to the first brother – driven by his estranged sibling. They notice each other, share a knowing look, and continue along the road together.
Film advertisement created by Ogilvy, Italy for Iveco, within the category: Automotive.
Chief Creative Officer: Giuseppe Mastromatteo
Client Creative Director: Caterina Calbro, Gigi Pasquinelli
Account Director: Claudio Grandi
Head of Production: Melina Mignani
Production Company: Section80
Director: Federico Mazzarisi
EP: Marco Orlando
Head of Production: Caterina Colombo
Producer: Nina Martina Leo
Production Manager: Rocco Marcandino
DP: Giuseppe Favale
Production Designer: Martino Bonanomi
Script Supervisor: Citizen Shane
Stylist: Giulia Revolo
1AD: Daniele Fagone
Editor: Marcello Sanna
VFX: Alessandro Sanna
Color Grading: Daniel Pallucca
Music & Sound Effects: Daniele De Virgilio