I’m going to the beach wearing a jacket

Agency Network: 
January 2022


VADO A MARE CON LA GIACCA (I’m going to the beach wearing a jacket)

The new Isaia 2022 institutional communication has an original approach, focused on the
concept of “smartorial elegance”, one of the brand’s Leitmotives. It is a more informal and
relaxed key to the interpretation of fashion, able to respond to the significant changes in attitude
and use that have emerged during the recent pandemic period. The premium quality of fabrics
and workmanship remains more solid than ever, but the codes have changed, elegance is freed
from any rigidity and takes on sporty connotations. Even the men’s suit in its classicism mixes
with other elements, a triumph of contamination, comfort and fluidity.

Film advertisement created by Paola Manfrin, Italy for Isaia, within the category: Fashion.

Advertising Agency: Paola Manfrin, MILANO, Italy
Creative Director: Paola Manfrin
Film Director: Kino Pellicoli
Edit: Federico Kataleta
Production Company: Art and Vibes
Talent: Nicolò Caimi
Music: Carlo Flow Mercurio, Luca Abbiati
Photo: Giusva Cennamo
Branding Manager: Alessia Trongone
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